Benefits
The advantages of a web site versus traditional forms of advertising are incredible. Below you will find just a few benefits of having a web site.
· Information can be updated and changed more frequently and less expensively than via standard advertising.
· You can expand your sales area, from locally to nationally reaching millions of potential customers in the comfort of their own homes.
· You can get instant feedback from customers regarding your products/services. Find out what your customers like most/least about your business. Find new areas in which you can improve.
· Your customers can shop online and communicate with you 24 hours a day 7 days a week. Think of the sales you loose from customers that work or aren't at home during your normal business hours. With the Internet, you're always open.
· A web site allows your business to cut marketing and postage costs while increasing your market reach.
· The Internet levels the playing field - your company can project a larger image than it really is. Your business and your largest competitor are the same on the Internet.
· Customers can find product pricing and service information in an easy to obtain and easy to use format.
· Your staff is freed up from routine service related chores. This saves both time and money. Your customers most frequently asked questions (FAQ's) could be answered through your web site.
· Customers can order your products/services via several online methods. It's like making sales practically in your sleep. You can track how many people visit your site, for how long and which areas result in the most traffic.
